Comparing UK prices fairly

Same identity, same amount, same form, plus shipping. Then look at the date.

The competitive engine behind EVOLV stores competitor observations with a status: requires review, verified, expired, or rejected.

Only verified, in-date, like-for-like rows can appear as a public comparison. Uncertain rows stay in admin.

Until a row is verified, the storefront will not wear a 5% badge. That is deliberate.